Ford Motor is ending a controversial electric vehicle dealership program that initially asked store owners to invest upward of $1 million to sell EVs.
EV sales for Ford and other automakers are growing but at a far slower pace than many expected. That's led to automakers delaying or canceling future electric vehicles and investments. Gjaja said the Model e Dealership Program, which included about half of Ford's 2,800 U.S. dealers, "is being sunset" as the market undergoes changing conditions and amid conversations with dealers. The company had faced lawsuits from dealers over the program.
"It allows us to open EV sales and service to more dealers," Gjaja said. "We think it's going to help us grow our sales."
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