Apple Is the First Company Charged Under EU’s Digital Marketplace Rules

Apple is used to making history for its many achievements, but it has earned the unfortunate notoriety of becoming the first company charged under the European Union’s new Digital Markets Act , designed to encourage competition and provide consumers with more choices.

“Today is a very important day for the effective enforcement of the DMA: we have sent preliminary findings to Apple. Our preliminary position is that Apple does not fully allow steering,” says Margrethe Vestager, executive vice president in charge of competition policy. “Apple’s new slogan should be ‘act different.’ Today we take further steps to ensure Apple complies with the DMA rules,” quips Thierry Breton, Commissioner for Internal Market. “We have reason to believe that the App Store rules not allowing app developers to communicate freely with their own users is in breach of the DMA. We are also opening a new case in relation to Apple’s new business terms for iOS.

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