Booming Turkish TV drama industry captures hearts and minds worldwide and boosts tourism

ISTANBUL — Under the sweltering Turkish sun, tourists wander through sets that recreate Ottoman and Byzantine-era castles, take selfies with actors in traditional Ottoman costumes and watch horseback stunt performances. Among them is Riia Toivanen, 22, a devoted fan of Turkish television drama who traveled to Istanbul from Finland with her mother to delve into the realm of her beloved shows.

Between 2020 and 2023, the global demand for Turkish series increased by 184%, positioning Turkey as one of the biggest exporters of TV shows around the world, according to Parrot Analytics, a research company. Haley Uganadi, the founder of the Turkish TV series fan platform “Dizilah,” says the popularity of the dramas comes from themes that focus on family, friendship, and love, usually set against the backdrop of luxurious lifestyles in Istanbul or Turkey's rich history.

As the industry grows, it is expanding the themes of its series, such as “Red Roses,” which explores the dynamics between a staunchly secular Western-oriented family and a fictional Islamic brotherhood. Toivanen says her love of the romantic dramas “Black Money Love” and “Endless Love” brought her to Istanbul. “I like Turkish culture very much,” she said. ” very friendly and warm, and there is a lot of drama going on.”

“The TV series sector has a huge share in this. The image of Istanbul presented by the series, the food eaten here, the drinks drunk, the music listened to, the living standards, and the culture here offer a very pleasant place of appreciation within the framework of the series,.” Atalay said. Scarlett Johansson says she 'blacked out' during Colin Jost and Michael Che's “SNL” joke swap: 'It’s painful'

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