A Michigan-based company is set to release a limited edition boot that will certainly get the attention of Maize and Blue faithful across the country. Founded in the state of Michigan back in 1883,Jan 8, 2024; Houston, TX, USA; Michigan Wolverines defensive back Will Johnson celebrates with the championship trophy after defeating the Washington Huskies during the 2024 College Football Playoff national championship game at NRG Stadium. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports / Mark J.
The company, which is based in Rockford, MI, has utilized the new era of NIL to bring more awareness to their business by partnering with select members of the Michigan football team. That partnership has led to theOne of the first players to join the "Maize and Blue Collar" campaign was Blake Corum, a guy who was brought up on blue collar values and who's now considered to be a Michigan football legend.
Scott Schoessel, who's the chief marketing officer for the Wolverine work division, recently described why Corum was such a great fit for the campaign. "Blake was relatively... he was known at that point, but he had just come off of his freshman season. So not hugely known," Schoessel said. "He rattled off probably a minute or two of just unbelievable insight around the link between how he accepted challenge as an athlete, learning from the hard work that his grandfather and father instilled in him.