McKinsey sees AI surge boosting consulting amid industry slump

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McKinsey & Co. is seeing an increase in the number of clients seeking artificial intelligence-linked projects, as faster adoption of the technology helps the consulting titan and its peers boost revenue following a period of tumult.

AI branding. Photographer: Josep Lago/AFP/Getty Images -- McKinsey & Co. is seeing an increase in the number of clients seeking artificial intelligence-linked projects, as faster adoption of the technology helps the consulting titan and its peers boost revenue following a period of tumult.

Though there’s some degree of hype around AI, “we’re seeing the organizations that are doing that are getting value from it,” Zemmel said, adding that “it’ll be a little longer, and maybe, a little harder than people think, but we’ve got no doubt that the value is there.” The surge in automation has come as a relief for the broader consulting industry, which has been battling a slowdown in demand for its traditional services. McKinsey, Ernst & Young and PricewaterhouseCoopers have been cutting jobs to weather the slump, while Accenture Plc shares tumbled in March after the company warned it’s seen financial-services customers rein in spending on its software.

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