Maxie Solters, entertainment publicist who joined a family business, dies at 37

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Maxie Solters represented clients including the Hollywood Bowl and the Kia Forum. She died unexpectedly on Thursday.

Maxie Solters, a third-generation entertainment publicist who followed her father and grandfather into the family business, died Thursday in Los Angeles. She was 37. Her death was announced in a statement from Scoop Marketing, the company founded by her father, Larry Solters; the statement didn’t specify a cause or say where Maxie Solters died but said that her death was unexpected.

Among Scoop’s other clients are the Eagles, John Mayer and Dead & Company; Solters’ late grandfather, Lee Solters, who died in 2009, was a well-known showbiz figure who repped superstars such as Barbra Streisand, Frank Sinatra and Michael Jackson. Before turning to publicity, Maxie Solters graduated from the University of Southern California with a theater degree and worked in film and television casting in L.A.

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