Shein sues Temu over copyright infringements as the legal feud between the two companies heats up

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Online fast-fashion giant Shein has filed another lawsuit against competitor Temu, accusing the China-founded shopping platform of stealing its designs, copying its product images and engaging in other types of fraud.

Pages from the Shein website, left, and from the Temu site, right, are shown in this photo, in New York, June 23, 2023.

“Shein, buried under its own mountain of IP lawsuits, has the nerve to fabricate accusations against others for the very misconduct they’re repeatedly sued for,” the spokesperson said.The new lawsuit against Temu represents an escalation of the ongoing feud between the two companies, which have sued each other in U.S. courts before.

Attorneys for Shein wrote in the new complaint that at least one Temu employee stole “valuable trade secrets” from Shein that identify best-selling products and internal pricing information.They also claimed again that Temu falsely presented itself as Shein through impostor X accounts that directed customers to Temu’s site. They further alleged Temu has engaged in similar practices through sponsored Google ads.

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