Hong Kong-based over-the-top services provider Viu has set its sights on taking the video streaming wars to players such as Netflix and Showmax in the South African market.
“Viu launched in South Africa in 2018. While we cannot share subscriber numbers, we have seen a significant growth rate of monthly active users over the past six years,” Elouise Kelly, country manager at Viu South Africa, tells ITWeb via e-mail. Kelly explains that despite the streamer’s “sizeable” base of active monthly users, Viu sees itself as a challenger brand that defies the status quo through its model that prioritises community-centric entertainment consumption.
“We are committed to enriching our platform with an extensive array of local and international content through a strategic approach. “Our aim is to establish our platform as a destination for authentic South African storytelling. Exciting developments are on the horizon, and viewers can expect to see a significant increase in local offerings in the very near future.”
“We cater to this by offering flexible and affordable Viu Premium subscription options, where our users can subscribe daily, weekly or monthly.