CTV advertising is booming as ad dollars shift to streaming, with revenues expected to double in five years
Roku alone is projected to account for more than a third of that total, generating more than $5 billion in CTV ad revenue in 2029, up from an expected $2.8 billion this year — and ahead of its closest competitor, Samsung, by $2 billion., whose massive stock surge during the pandemic streaming boom was followed by a widespread sell-off amid declining revenue growth and profitability.
In exchange, The Trade Desk will receive audience behavioral data and automatic content recognition data from Roku, “so that The Trade Desk customers can better understand and optimize their campaigns for TV streaming viewers,” according to a press release.
Hemos resumido esta noticia para que puedas leerla rápidamente. Si estás interesado en la noticia, puedes leer el texto completo aquí. Leer más:
Argentina Últimas Noticias, Argentina Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Prosecutors Charge Four Crypto ‘Market Makers,’ Employees With Market Manipulation, FraudCheyenne Ligon is a CoinDesk news reporter with a focus on crypto regulation and policy. She has no significant crypto holdings.
Fuente: CoinDesk - 🏆 291. / 63 Leer más »
Fixing The Housing Market: Beyond Market-Based SolutionsThis article argues that unaffordable housing requires more than just market-based solutions. It highlights the need to address landlord power, rethink public governance, and increase government involvement through price regulation, robust planning, and direct public provision.
Fuente: HarvardBiz - 🏆 310. / 63 Leer más »
Chinese Stock Market: A 'Bear Market Rally' Could Be on the HorizonStocks Analysis by Charles-Henry Monchau covering: Nasdaq 100, Gold Spot US Dollar, S&P 500, US Small Cap 2000. Read Charles-Henry Monchau's latest article on Investing.com
Fuente: Investingcom - 🏆 450. / 53 Leer más »
Streamline Strategic M&A Decisions with a Market Intelligence Platform - SPONSOR CONTENT FROM S&P GLOBAL MARKET INTELLIGENCESponsor content from S&P Global Market Intelligence.
Fuente: HarvardBiz - 🏆 310. / 63 Leer más »
Tether-Issued Stablecoin USDT's Market Share Grows to 75% as Market Cap Tops $118BKrisztian Sandor is a reporter on the U.S. markets team focusing on stablecoins and institutional investment. He holds BTC and ETH.
Fuente: CoinDesk - 🏆 291. / 63 Leer más »
Join In for GARDEN RIDGE MARKET DAYS - First Responders Appreciation Event & MarketExperience the fun at Garden Ridge Market Days on September 14th, 2024! Enjoy over 200 local food, craft, and farm vendors, free admission and parking. This event is extra special with a First Responders Appreciation segment featuring Bracken Fire, Schertz Emergency Medical Services, Garden Ridge Police Department, and Comal County Sheriff's Office. Kids can enjoy truck displays and activities like crafts, face painting, balloon twisting, a scavenger hunt, and more!
Fuente: SAcurrent - 🏆 607. / 51 Leer más »