Earnings playbook: Busiest week of the season includes reports from megacaps Apple and Amazon

The busiest week of the corporate earnings season has arrived. More than 150 S & P 500 companies are slated to report. Among them are Apple , Amazon and Ford Motor . Pharmaceutical giant Pfizer is also on deck. So far, this third quarter reporting period has been mixed. While there have been some high-profile earnings beats — such as Tesla — earnings are on track to grow just about 3%, according to FactSet. That's below the 4.2% expansion analysts had anticipated heading into the season.

What to watch: Meta is in a good spot heading into this week's report, according to Bernstein's Mark Shmulik. The analyst raised his price target on the stock last week to $675, implying 18% upside from Friday's close. "The setup through year-end offers a more balanced risk-reward as decent ad buyer checks, higher , and helpful FX trends are offset by weaker-than-expected ad spending from Temu and Shein ... a smaller ... U.S.

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