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AI, GenAI top digital supply chain investment priorities

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AI and generative AI are the top digital supply chain investment priorities, according to a survey by Gartner.

Prioritisation of AI lagged in Western Europe, where connected industry objectives remain paramount. The survey also found that business-led roles are much less enthusiastic than their IT counterparts when it comes to prioritising GenAI. 26% of North American respondents identified AI, including machine learning, as their top priority compared to 14% of Western Europeans.

Geographical variances generally correlated with industry-specific priorities; regions with a higher proportion of manufacturing respondents were less likely to select AI or GenAI as a top digital priority.

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