PHL makes strong showing at the World Travel Market in London

Tourism Secretary Christina Garcia Frasco and Ambassador to the United Kingdom Teodoro L. Locsin Jr. form a heart sign, inviting the world to “Love the Philippines” during the opening of the Philippine booth at the World Travel Market in London on November 5, 2024. Also in photo: Rep. Kristine Singson Meehan, Rep. Duke Frasco, and Mrs. Louie B. Locsin.

Prior to the pandemic, the Philippines received 776,603 visitors from all over Europe, with the UK alone accounting for 27 percent or 209,206 tourists. In the first 10 months of 2024, arrivals from the UK reached 128,235. The WTM is an annual travel trade event known to attract the most influential buyers from around the world. Held this year from November 5 to 7 at the ExCEL London, it is expected to showcase around 4,000 exhibitors including tourism boards, hoteliers, transport brands, technology services, among others. To date it has 80 new exhibitors participating in the event.

Designed with sustainability at its core, the Philippine stand incorporates indigenous Filipino materials such as rattan, bamboo, and solihiya, highlighting the country’s commitment to eco-friendly practices. These natural materials showcase Filipino craftsmanship and symbolize the country’s drive towards sustainable tourism, according to a news statement from the Tourism Promotions Board, the marketing arm of the Department of Tourism.

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