Telecom Company Pushes Online-Only Service with New App

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Telecommunications,Mobile App,Customer Service

A telecom company is aggressively promoting its new app, T-Life, aiming to shift customer interactions primarily online. This strategy raises concerns about the future of personalized support and reliable service in the industry.

A telecommunications company is heavily promoting its new app, T-Life, which allows customers to manage their accounts, upgrade devices, and access support from their smartphones. The company aims to make T-Life the primary platform for customer interaction, potentially leading to store closures and job cuts. There is speculation that the company is pushing for a primarily online customer base due to the pressure to adopt T-Life, even with reported technical issues.

Some even suspect ulterior motives related to customer tracking. Recent data suggests a significant shift towards digital customer service, with a nearly 50% increase in iPhone pre-orders placed online. This trend raises concerns about the future of personalized support and reliable service in the telecom industry. It remains to be seen how the company will address these concerns and whether T-Life will benefit both the company and its customers

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