‘Game-Changing’ Probe Into UK Ticketing Business Launches Following Oasis Surge Pricing

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‘Game-Changing’ Probe Into UK Ticketing Business Launches Following Oasis Surge Pricing
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UK government ministers have launched a public consultation into the ticketing business to tackle ticket touting and dynamic pricing.

LONDON — The British government has launched a public consultation into the ticketing industry, including the heavily criticized use of dynamic pricing for popular tours, as part of wider efforts to stop music fans from “being fleeced” by “greedy ticket touts.”

The use of dynamic pricing for concert tickets came to the fore in the U.K. in September when it was used on the U.K. and Ireland legs of Oasis’ Live ‘25 reunion tour, prompting hundreds of complaints from fans after tickets unexpectedly soared from around £150.00 for standard admission to £355.00 without prior warning.Soon after, the U.K.

The government said it was seeking views from live industry stakeholders and music fans on a number of proposed measures designed to make ticket resales fairer and more transparent. As in other countries, the practice of dynamic pricing is commonly used in the U.K. by travel companies, taxis and hotels, but it has only been fleetingly used in the British touring market with Oasis’ comeback tour – which is being jointly promoted by Live Nation, SJM Concerts, MCD and DF Concerts – marking its most high-profile roll out for live music concerts in the United Kingdom and Ireland so far.

 

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