34 cool online startups you might not have noticed are now at Nordstrom - Business Insider

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Many online startups eventually find their way into popular retail stores that you've been shopping at for years

Their presence on Nordstrom means you can put them all in the same cart along with your buys from traditional brands, and you'll benefit from Nordstrom's free two-day shipping policy in most cases. Though a popular business strategy for new startups today is to sell direct-to-consumer through their own websites, the practice often serves as a springboard for other retail opportunities, not an outright boycott.

Many online startups eventually find their way into popular retail stores that you've been shopping at for years. It's another way to get their products in front of more eyes, plus it's undeniably convenient to shop all your favorites at one site and enjoyStartups tend to be careful about the traditional retailers they do decide to partner with. They don't want to dilute their brands and they want to reach the right types of customers.

On Nordstrom's site, you can shop 34 brands that the internet has been buzzing about for the last few years. They tend towards clothing and shoes, but you'll also find skin-care and home products. With the holidays right around the corner, Nordstrom is a great place to shop if you're crunched for time. If you want to use standard, free shipping, you'll need to place your order by Sunday, December 22 to ensure your gifts get under the tree in time for Christmas. If you're willing to pay extra for next-day shipping, you can order as late as Monday, December 23. Head to

to check out its complete holiday shipping calendar. Just remember that the sooner you place your order, the better your chances of a timely arrival.

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