The future of business is philanthropy and sustainability

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Charitable giving is not a new phenomenon. It has been embedded in most societies for centuries, although it is at different phases of maturity across the globe. This decade sees philanthropy and sustainability at a pivotal point, writes Onyi Nwa:

Charitable giving is not a new phenomenon. It has been embedded in most societies for centuries, although it is at different phases of maturity across the globe.

This may sound as if it applies to individual giving only, but there are many types of philanthropic efforts in South Africa that apply – local community giving, corporate giving, private foundations and grant making organizations all have a hand in effecting change. It’s also vital to mention that corporate citizenship cuts across all players in the private sector from big business to small. If we can find alignment and common purpose across all sectors, we will be on the right path towards the transformation we all seek. Responsible business practices all round can drive societal developmentSustainability deliberately focuses on meeting the needs of the present without compromising the needs of the future with regard people, planet and profit.

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