A large part of the success of the company, which was founded in 2003, has been the work of chief brand officer Raissa Gerona. The 37-year-old executive pioneered the use of influencer marketing, where companies partner with social media users who have a large follower base to grow the business's audience reach — and eventually, their sales.
"It was quite difficult for me in the beginning when that happened to me to say, 'OK, I failed at this and couldn't make this work,'" Gerona tells. "That obviously takes a toll on your confidence and how much you believe in yourself." "It really starts with yourself, to pick yourself back up and know that you can continue to move forward," she says. "But I do think it's a process, and I think it's important to feel those feelings and just be like, 'All right, I'm done with it, and I'm moving on.'"
Gerona and her team declined to comment on how much money was lost with the closure of Brigid Catiis.
MakeIt Stock is below IPO now. Great company.
MakeIt Is CNBC always all about money?
MakeIt This is an inspiring story. What goes up can come down... it can rise again
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MakeIt Don't tell Bernie... Capitalism works
MakeIt America’s so lucky that it let her parents from Philippines into america when she was seven....otherwise, yes well ... a good old trumpster would have stood up with the creativity and created jobs in her place...
MakeIt
MakeIt Make sure she pays 75% in income tax and 3% of the wealth should be taxed. AOC and Warren will be proud.
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Herkunft: Forbes - 🏆 394. / 53 Weiterlesen »
Herkunft: Forbes - 🏆 394. / 53 Weiterlesen »