The book was called "The Fortune at the Bottom of the Pyramid" by C. K. Prahalad. It discusses how for-profit organizations can be an effective tool for achieving positive social impact, especially among the neediest in society.
that aims to resolve the environmental and ethical concerns of mass animal agriculture with plant-based and cultured meat alternatives. "Capitalism is energy and it's energy that allows human beings to do things in a way that incentivizes them, in a way that can end up being really fast," Tetrick said, referencing the book.