Mark Zuckerberg recently rebranded its digital empire Facebook as "Meta" Facebook Meta must be seen as an immersive experience with life-like interactions. Mark Zuckerberg might track subconscious responses exploiting biometric data generated by the pupils and the eyes.
The ultimate goal of big companies such as Facebook is to keep users on the platform to make money, regardless of the ethical aspects. The company has a pretty bad reputation with regular data breaches, bad security practices, misinformation, and quite unethical decisions to increase profits, making the platform anything but a safe environment.