Samsonite's CEO on Singapore’s importance to the 112-year-old American company

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In an exclusive interview with CNA Luxury, Samsonite's CEO Kyle Gendreau shares how sustainability has long been a part of the company’s DNA, and why Singapore will be a key hub for its product and brand development on a global stage.

In the midst of the pandemic and all through the global lockdown in 2020, Kyle Gendreau diligently drove the 15 minutes it took to get from his home to his office daily. He might have been the only person physically at his workplace, but he needed to be there not just for his but also the company’s wellbeing.

This sentiment was buoyed by the hope that there was light at the end of the tunnel. “I don't think any of us had any doubt at all that we would get through the pandemic. What was unclear, because it was pretty dramatic, is what the time period for it was,” he recounted.

While certain corporate and regional functions will continue to be based in Hong Kong, the hub's establishment in Singapore will enable it to design products closer to market while continuing to lead the industry in product development, innovation and sustainability for their key brands. He explained that the Singapore office will support the continued growth of the Asia region, which is an increasingly important part of the company’s global business, while yielding long-term financial benefits for the company and its stakeholders.

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