Sponsored | South Africa grows number of women business owners, despite challenges – Mastercard Index of Women Entrepreneurs | Citypress

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SPONSORED | South Africa is one of only 12 economies where women’s entrepreneurial activity rates increased, with 11.1% of working-age women engaged in early-stage entrepreneurial activities, according to MastercardMEA Index of Women Entrepreneurs

Despite the gender gap and the impact of the covid-19 pandemic, women in South Africa are making progress as entrepreneurs, indicating a strong will and determination to survive.

This growth in female entrepreneurism is likely spurred by various factors, including a significant increase in “female necessity-driven entrepreneurship” ; perceived opportunities to start a business ; self-perceived business capabilities , as well as improvements in internal market openness , higher education entrepreneurial training , and availability of SME venture capital .

in the ‘Supporting Entrepreneurial Conditions’ component of the Index, which benchmarks how supportive entrepreneurial conditions are as enablers or constraints of women business ownership.

As part of Mastercard’s commitment to creating a world where women entrepreneurs are equally represented and supported, the company made a global commitment to connect 25 million women entrepreneurs to the digital economy by 2025. Mastercard’s philosophy is that not only will empowering women’s entrepreneurship act as a catalyst for growth and innovation, but it will raise up the communities around successful women and fuel a global recovery that is more equitable and sustainable for everyone.

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