Toronto man quits day job to start up a small business with his mom that's been selling out

"Almost every weekend, we sold out of our items by 3 p.m., which was a learning experience in also bringing enough to last longer in the day," says Subramaniam.Subramaniam's mother owned and operated her own hair salon in Parkdale for 15 years called Salon Latchia, but always wanted to run her own restaurant or food business since arriving in Toronto almost 35 years ago."She didn't have much of a support system to start," says Subramaniam.

During the day, Subramaniam has been working for Freedom Mobile for around a decade, most recently as a channel systems specialist, but now he's looking forward to his last day on September 30."Market events and daily activities that I need to do normally happen during the weekdays which have been increasingly difficult to attend and balance as I gain more traction. I don't have a full-time team so if I can't attend, the business pauses.

"After a long time trying to divide my attention between my full-time job and my business, I decided that it's the right move for me to be able to unlock growth opportunities that I couldn't reach without having my time available for it. I find doing this to be more fulfilling long-term." Subramaniam is in the process of finalizing a kitchen space, hopefully by the fall, at which point he'll open up for online orders for pickup and delivery.

"I want to eventually have my own space or a shared space with other vendors that align with our cuisine to give an authentic Southeast Asian street market experience," says Subramaniam.

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