Streaming Video Grows in Southeast Asia as New Platforms Spur Market Leaders – Study

The Southeast Asia Online Video Consumer Insights & Analytics report from research firm Media Partners Asia shows viewership up by 6% on a quarter-on-quarter basis. Netflix led premium video viewership in all five of the Southeast Asian markets covered by the report – Singapore, Indonesia, Thailand, The Philippines and Malaysia – and accounted for 42% of premium video viewing time ahead of Viu with 13% and Tencent’s WeTv with 10%.

Indonesia’s Vidio led regional subscriber growth, reflecting a strong quarter for local football league Liga 1 and the Premier League, despite disruptions to both late in the quarter. It ended Q3 2022 with 4 million subscribers.

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UTA’s Jeremy Zimmer: As Streaming Giants Evolve Their Business, It’s Time to Rethink Talent DealsThe trade-off of back-end incentives for upfront fees needs to be updated and platforms should work with partners to develop transparent performance metrics for creatives, the agency chief writes. Why? They’re producers now.
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