Business Maverick: Fake Meat Has a Real Problem. The Solution May Start With a Pea

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Fake meat is in trouble. Sales of plant-based burgers are falling, investor largesse is waning and shares of the industry’s poster child, Beyond Meat Inc., have slumped.

Still, ardent believers in products that can replace animal protein and help save the planet are backing a fundamental makeover. That means better ingredients offering more appealing textures, flavors and aromas, but also ones that require less processing, energy and resources, according to Costa Yiannoulis, managing partner at Synthesis Capital, a venture capital fund.

“Genetic diversity provides a tremendous amount of solutions,” Gil Shalev, Equinom’s co-founder and chief executive officer, said in an interview. “When you start with high quality beans, immediately you are starting to eliminate all the bad processing requirements that the industry developed over many years to overcome bad quality seeds, to create high quality ingredients.”

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Th is was happening in the US almost a year ago already, never a real solution anyway

I am not surprised. Vegans eat fresh foods usually, not processed ones.

A Burger cannot be plant based. The veggie types must invent their own name. Don’t infringe on meat names

Good news in Afrika we keep it real we do not want fake anything.

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