How to avoid B2B prospecting burnout - The Business Journals

These five steps can help your sales team avoid B2B prospecting burnout, resulting in long-term benefits for both yourself and your organization.The first natural step to avoiding burnout is to reduce the repeatability of your work whenever possible. Above all, that means cultivating a deep understanding of your ideal customer.

Based on the information you gain in your research, consider switching up your pitch to reflect new data and use cases. Use your experience from previous cold calls to anticipate questions. You can even tell an anecdote or two to personalize the experience. Best of all, you can improve over time by trying out alternatives and finding the options that work the best.

Talk to people you know with similar professional circumstances. Your own organization and LinkedIn are both great places to start. Ask your coworkers for advice on how they've dealt with burnout and share your own tips if you have any.

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