The Foschini Group , which already has more than 3,000 outlets across Africa contributing 66% of its turnover, will now take over Street Fever, which has 114 branded footwear stores.
In a brand-conscious country such as South Africa, the sneaker industry is worth millions as many are prepared to pay upwards of R1,000 for the likes of Nike, Adidas, Superga and Asics brands. Sneaker culture is so entrenched that rappers YoungstaCPT and Raf Don released a hit song earlier this year called Tekky.
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