When the curtain drops on the concert in Nairobi, Alusa keeps making connections and profit through a digital streaming and payment platform, Hustle Sasa, which he co-founded to help artists recover from revenues lost to the coronavirus lockdown.
Artists or vendors sell their products directly to the market, with no set-up costs or monthly fees, and receive payment instantly via bank card or mobile money, avoiding expensive commissions charged by some apps.
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