Scottsdale-based The Sparkle Bar looks to enhance Super Bowl events, photoshoots and VIPs with makeup artistry - Phoenix Business Journal

and aestheticians. This helped pave the way for other artists to offer services outside of a department or makeup store setting.

So far, Bradberry said they have been contracted to help with makeup services for a photoshoot of Arizona Super Bowl Host Committee members, but she expects more opportunities in the near future. "Before they go take that photo in the photo booth, they'll have a little sparkle or something that says ... 'I had an experience while I was at this event,'" she said."We do events like Magic in Las Vegas, for example, where we're part of the ambiance but create an experience."

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