Although Amazon's advertising unit still constitutes a small fraction of the $149.2 billion in revenue the company recorded in its fourth quarter, it represents a fast-growing area that analysts believe could be a crucial player in the digital advertising market.dropped 4% year-over-year to $32.17 billion.on Wednesday during a call with analysts that they don't see an immediate rebound in the digital advertising market coming anytime soon.
Alphabet's YouTube advertising unit, which faces competition from TikTok, brought in $7.96 billion in theTech companies that are powered by digital advertising have been under pressure from several factors, including a tough economy, increased competition from TikTok, and the lingering effects ofThe latest Insider Intelligence survey of digital advertising revenue share worldwide revealed that Amazon now holds 7.
's Google, and Meta-owned Facebook and Instagram, which respectively have 28.8%, 11.4%, and 9.1%, of the digital ad market.
Market still hated the Q.
We have seen up-funnel ads impression declines (less eyeballs) for GGL and Meta whereas Amazon ads are at point of purchase largely. In other words people tightening spending (less searching) but, when they must buy, Amazon still gets ad dollars due to their platform.
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