Lowe's has a new slogan — and it shows how the battle for a key home-improvement market is heating up

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Lowe's has a new slogan — and it shows how the battle for a key home-improvement market is heating up
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Lowe's just adopted a new slogan for its do-it-yourself customers: 'Do it right for less.'

 

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Lowe's CEO explains why millennials aren't killing the home-improvement marketLowe's CEO explains why millennials aren't killing the home-improvement marketLowe's CEO Marvin Ellison told the audience at the NRF's 2019 'Big Show' that he doesn't think millennials are killing home improvement. They can't kill home improvement if baby boomers killed the housing market. Duh.
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Lowe's looks to hire 65,000 new employees in tightest labor market in decadesLowe's looks to hire 65,000 new employees in tightest labor market in decadesLowe's also is planning to ditch some existing roles, which the company says will help it 'simply operations' in stores. Maybe they can put them at the checkout counters since all stores by me force me to use the self checkouts that never work right I’m really surprised they are hiring so many people after the housing numbers that just came out. The housing market has been slowing down for a few months now. They just closed a bunch of stores overnight. How is this a thing?
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