'It can be lonely': How influencer agencies tackle the dark side of the industry

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'It can be quite lonely in our jobs because it's all online' 💻

Amy said: “There is a lot more to our work than people think and we’re hoping that the show will change that.

“You can feel like their mum or their best friend because we’re the people that speak to them every day no matter what is going on.”In their role as ‘mentors’ the pair are committed to making sure their influencers, including the likes of Abbie Blyth, Molly McFarlane and Megan Welsh feel fully supported while working a job that is far from a regular 9 to 5.

“Thankfully, we’ve not had a lot of that and I think that’s because the girls we work with are quite authentic and down to earth which shines through on their Instagram.”

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