The San Francisco Museum of Modern Art has appointed interim Chief Marketing Officer Sheila Shin to a newly created executive role, the chief experience officer, bringing together a half dozen crucial areas of museum operations under one hat.
Shin's role will involve"driving new data-based approaches" for engagement online and in the museum, SFMOMA said in a press release. She will officially start the job next week, a representative of the museum told me. "She has driven critical growth, fostered a culture of trust and created memorable and exciting experiences for our community," Bedford said in a press statement on Wednesday, describing her as a"strategic and innovative leader" with new ideas and approaches to make SFMOMA"more welcoming and relevant to our growing and varied audiences."
Shin's new title will replace the CMO role and center operations that had been spread out among several executives, allowing for better synergy across those functions, an SFMOMA representative told me on Wednesday. With the appointment the museum's only remaining vacancy in the C-Suite is the role of chief education officer., SFMOMA's financials improved for the fiscal year ending in June 2021, with revenue growing to $94 million compared with $61 million in the prior period.
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