By Harrison Campbell – Cronkite NewsThe PGA Tour is taking the plunge into the world of sports gambling as they near completion of a one-of-a-kind DraftKings Sportsbook, located across the street from TPC Scottsdale, home of the WM Phoenix Open.
“Part of the overall strategy is to reach more new fans and to create more engagement with existing fans through the lens of sports betting,” said Norb Gambuzza, senior vice president of media and gaming for the PGA Tour. DraftKings was previously the daily fantasy partner of the PGA Tour, but the company didn’t have exclusive rights to the latest sportsbook to hit Arizona. Once sports betting was legalized in Arizona, the Tour brought the proposal to multiple betting operators. In the end, it was DraftKings that was able to strike a deal.
Bet MGM’s sportsbook is located at State Farm Stadium in Glendale while the FanDuel and Caesars sportsbooks are both located in Downtown Phoenix, meaning the DraftKings Sportsbook will be the closest physical sportsbook to many residents of the North Valley.
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