“Since we entered the Chinese market, we have been attuned to the needs of our consumers and are committed to providing every eye, lip, and face with new and trendy makeup products,” the brand wrote in a notice on its Tmall homepage.
“Unfortunately, due to global strategy adjustments and other objective factors, we will leave theAt the time of the announcement, the brand had around 480,000 followers on Tmall and 48,000 followers on Douyin. Around 30 product listings remained on its Tmall and Douyin shop, selling at a steep discount.
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