China's Weibo ups stake in Inmyshow Digital with $315 million acquisition

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China's Weibo Corp said on Wednesday it was raising its stake in Shanghai-listed media marketing firm Inmyshow Digital Technology Group Co Ltd through the acquisition of ShowWorld Hong Kong Ltd for 2.16 billion yuan ($314.7 million). ShowWorld Hong Kong, a subsidiary of Chinese technology company SINA Cor

China's Weibo Corp said on Wednesday it was raising its stake in Shanghai-listed media marketing firm Inmyshow Digital Technology Group Co Ltd through the acquisition of ShowWorld Hong Kong Ltd for 2.16 billion yuan .

ShowWorld Hong Kong, a subsidiary of Chinese technology company SINA Corp, holds an 18.4 per cent stake in Inmyshow Digital Technology. On completion of the deal, Weibo will own a cumulative 26.57 per cent stake in Inmyshow, becoming its biggest shareholder. Inmyshow Digital Technology provides its clients with marketing strategies and social media operations. It also assists with maintenance and technical support. Weibo's Chief Financial Officer Fei Cao is currently a board member at Inmyshow.

Earlier in the day, Weibo said its quarterly revenue fell 27 per cent to $448 million, adding that its monthly active users rose to 586 million in December. It reported a drop in adjusted profit for the quarter.

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