Global brands look to boost media investment in women's sports through a new partnership, The Women's Sports Club

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Global brands look to boost media investment in women's sports through a new partnership

The Women's Club will meet around significant media and sporting events throughout the year, beginning with the South by Southwest event next week in Austin, Texas.

Villanova Wildcats forward Christina Dalce drives to the basket against UConn Huskies forward Dorka Juhasz during the Big East Women's Basketball Tournament championship game between Villanova Wildcats and UConn Huskies on March 6, 2023, at Mohegan Sun Arena in Uncasville, CT.

Sports Innovation Lab has spent years researching the impact of women's sports and has found the segment is growing its fan base twice as fast as the broader, general sports fan community.

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