WASHINGTON — Michelle Obama announced Wednesday that she has co-founded a company to make and sell healthier food and drinks for kids, products that she says will be less detrimental to their long-term health because of their lower sugar and higher nutrient content.
“So today, I’m proud to announce the national launch of a company designed not just to provide better products, but to jump-start what I hope will be a race to the top that will transform the entire food industry,” she said. Obama said she is a co-founder and strategic partner of PLEZi Nutrition. She will work behind the scenes on its educational and philanthropic efforts, according to aides, who stressed that she will not be a spokesperson or a public face of the company. It was unclear whether she put any money down to help launch PLEZi Nutrition or whether she will draw a salary.
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