, to discuss how organizations can rethink customer data collection in light of the significant economic toll of traditional [email protected] Bloom, VP Analyst in the Gartner Marketing Practice took the stage at the 2023 Gartner Marketing Symposium/Xpo.
Q: As marketing teams consider ways to solve the customer data problem economically, what’s their path forward?We see three ways for CMOs and their teams to address this challenge, and we expect that most teams will select from a mix of these three ways:such as data clean rooms or identity resolution.
Q: What are some of the specific costs driving up the price of first-party data collection for marketers? Is it simply the deprecation of inexpensive identifiers like the third-party cookie?, conducted in November and December 2022, 76% of respondents agreed that third-party cookie deprecation is “forcing us to increase our focus on first party data collection efforts.