is just one step in the kingdom's ambitious tourism and investment strategy — and its pursuit of big-name sports is just getting started.
"Any sport that has consumers globally and domestically is a sport we're interested in as an investment opportunity, to not only create commercial returns for the investors, whether it's the PIF or private investors, but also as an upgrade to the quality of life of Saudi Arabia, it's part of our tourism agenda."
The agreement, which includes the DP World Tour — also known as the PGA European Tour — will combine the commercial businesses and rights of the PGA Tour and LIV Golf into a new, yet-to-be-named for-profit company.
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