The merger is expected to complete before the end of 2024 and remains subject to regulatory and shareholder approvals — with some analysts questioning whether it will pass the finish line.
"This will be a hard sale given that both companies have been outperforming the market for the last year or so," said Paolo Pescatore, tech, media and telco analyst at PP Foresight. "Let's see if the authorities have a change of heart. Both parties need to demonstrate that this is genuinely in the interest of UK plc, the economy, and consumers for it to have a chance of getting over the line.
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