Gary Vaynerchuk-Backed Candy Digital and Web3 Production Company Palm NFT Studio Announce Merger

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.candydigital and palmnft are merging to bring fans digital collectibles and experiences across sports, entertainment, arts and culture. camgthompson reports

While Candy Digital’s CEO Scott Lawin will oversee both companies post-merger, Palm NFT co-founder and CEO Daniel Heyman will be appointed as president of Candy Digital.

“We’re thrilled to bring together two teams that have been market leaders in innovation and fan engagement,” Lawin told CoinDesk. “Palm NFT Studio shares Candy’s excitement about the role that digital assets will play as the connective tissue between fans, brands and content in Web3, and we’re looking forward to bringing world-class brands like Warner Bros. Discovery and DC to the Candy platform and community.

Heyman said in a press release that the combined infrastructure of Candy Digital and Palm NFT Studio will help carry forward its mission of building digital brand experiences. “Candy Digital and Palm NFT Studio’s unified technology platform scales our ability to create transformative experiences for fans,” said Heyman. “We look forward to working with Candy Digital to build the next generation of digital media and engagement.”

The two companies have previously worked together to roll out NFTs and digital collectibles leveraging each other’s infrastructure. In January 2022,

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