Jessica Simpson’s Company Is Suing A Small Apparel Retailer Over ‘Jessica’ Brand Name Dispute

and her “Everything Shop” have been improperly trying to secure their own exclusive trademark on “Jessica” without a surname — a step they say would cause “consumer confusion” and allow Tirado to unfairly sue Simpson over her longstanding use of the name.

Tirado’s attorney did not immediately return a request for comment on Monday. A lawyer for With You LLC also did not return a request for comment. In last week’s lawsuit, Simpson’s lawyers say they first flagged Tirado after she applied in 2021 at the federal trademark office to register the full name of her brand — “Jessica’s Everything Shop *JES*” — as a trademark for an online apparel store. But they say they tried, at first, to hash things out peacefully.

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