When Amazon.com Inc. and Apple Inc. report quarterly results on Thursday, we’ll get a look at two big companies, with big expectations, trying to do smaller things — or at least less exciting things, or things that might be more inconveniencing to customers — to stay bigger.
The results from those companies, which are big enough to make or break a single quarter’s worth for the S&P 500 Index SPX , will follow those from the other tech giants like Microsoft Corp. MSFT and Facebook parent Meta Platforms Inc. META . And they’ll arrive as Wall Street starts to get a tad more realistic about AI: Microsoft shares fell after management said the expansion of its AI capabilities would be “gradual” — and gradually more expensive.
“In our view, Amazon is playing a ‘game of chicken’ and banking on other e-commerce companies not to offer a superior service, instead of its historical approach of working backwards with a customer-obsessed approach,” D.A. Davidson analyst Tom Forte said in a research note. “We believe Apple will have to overcome a number of structural challenges to achieve mass adoption for its AR/VR headset,” he said.
With the “Barbie” movie lifting rival Mattel Inc. MAT , results from Hasbro Inc HAS during the week will offer a glance at the rest of the toy industry, where demand hasn’t exactly been great, and what entertainment options Hasbro has up its sleeve to keep apace with its archrival. Drug maker Pfizer Inc. PFE reports, as does video-game maker Electronic Arts Inc. EA . Starbucks Corp. SBUX reports as well.
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