Blockbuster heatwave helping drive summer movie box office | CNN Business

  • 📰 CNN
  • ⏱ Reading Time:
  • 19 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 11%
  • Publisher: 95%

Österreich Nachrichten Nachrichten

Österreich Neuesten Nachrichten,Österreich Schlagzeilen

People are seeking respite from the summer heat wave in movie theaters

In the early afternoons, when temperatures in central California have been circling triple-digits, people start heading into the theaters, said assistant manager Hope Torres. The heat is boosting attendance, she said — and the uptick started even before those blockbuster films opened. Maya Cinemas Fresno 16 keeps the thermostat at 68-70 degrees Fahrenheit, stocks up on frozen drinks and “when people come into the theater, they comment on how nice the air conditioning feels,” Torres said.

” Theaters have been using air conditioning as a marketing draw for decades, said Salvatore Basile, author of “Cool: How Air Conditioning Changed Everything”. He explained: “Movie theaters would open their front doors so that those passing by would feel a blast of cold air and decide to buy tickets.” This early marketing technique was called “advertising air.

Wir haben diese Nachrichten zusammengefasst, damit Sie sie schnell lesen können. Wenn Sie sich für die Nachrichten interessieren, können Sie den vollständigen Text hier lesen. Weiterlesen:

 /  🏆 4. in AT
 

Vielen Dank für Ihren Kommentar.Ihr Kommentar wird nach Prüfung veröffentlicht.

Österreich Neuesten Nachrichten, Österreich Schlagzeilen

Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.

Tupperware may not go out of business after all | CNN BusinessTupperware was left for dead; a relic of a lost time when leftovers storage had but one dominant market player. So why is its stock up 47% today?
Herkunft: cnni - 🏆 326. / 59 Weiterlesen »

Papa Johns' prices are driving some customers away | CNN BusinessConsumers are pulling back on discretionary spending, and Papa Johns is taking a hit.
Herkunft: CNN - 🏆 4. / 95 Weiterlesen »

Apple's sales fall for the third consecutive quarter | CNN BusinessApple said Thursday that its revenue slipped 1% to $81.8 billion for its quarter ending July 1, marking the third consecutive year-over-year drop in quarterly revenue for the world’s most valuable company.
Herkunft: CNN - 🏆 4. / 95 Weiterlesen »

Amazon's stock surges as Q2 earnings show profit and sales jump | CNN BusinessAmazon’s sales boomed on strong demand in the second quarter for its wide range of products, from fast delivery for Prime deals to ads, fueling a massive jump in profit from a year ago
Herkunft: CNN - 🏆 4. / 95 Weiterlesen »