has been around for years, but the technology has finally matured to a point where it can make a real difference for small businesses,” said Laura Goldberg, chief marketing officer at Constant Contact.
Cutting costs and improving efficiency is another notable achievement, with 33 percent of SMBs polled estimating that their business saved 40 minutes a week on marketing using AI or automation. Furthermore, 70 percent of SMBs said they would pay more for a marketing platform that gave them access to AI or automated tools. , questions about the best way to utilize technology remain.
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