Earlier this week, tickets to Taylor Swifts November 2024 shows in Toronto opened to a select few fans through a lottery system, and some of those tickets have already begun to hit the secondary market.
“She is just a phenomenal artist, has a phenomenal fan base and we continue to see an environment where there’s just a lot more demand than there is supply,” Vivid Seats CEO Stan Chia. “When we look at the marketplace in totality, over 50 per cent of the listings go for under face value, so I really think it works both ways and consumers really benefit,” he said. “I just think it’s a lot of talk when it’s a hyper demand event.”
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