The new company, Free Rein, was co-founded by Cole Hauser, known for his role in the Western drama series, along with his longtime friends Paul Anderson, Aron Marquez, and Karl Pfluger. The company will offer both whole and ground Arabica coffee beans in various flavors. It will also offer different types of merchandise, such as insulated mugs and T-shirts, according to the Hollywood Reporter.
On social media, Hauser stated he had grown up around cowboys for his whole life and knows"there's nobody on earth who works harder." Free Rein is inspired by the men and women"who wake up before the dawn" and work on the ranch. "Free Rein is for anyone who gets up and works like a cowboy, gets up and chases a dream, or gets up and just feels like having a damn good cup of coffee," Hauser wrote."So get up and get after it. Dreams don’t work unless you do."
“I am excited that the news is finally out there on something special I have been working on for years,” Hauser told the Hollywood Reporter. “I hope this company and its message inspires men and women from all walks of life to get up and chase after their dreams and ambitions."Hauser played the role of Rip Wheeler in Yellowstone, which is in its fifth and final season. A sequel series to the show was announced announced in May.
Yellowstone has been praised by Ross Douthat, a conservative columnist, who called the show “the most red-state show on television." However, the show's director, Taylor Sheridan, has denied the claims of the series being a"red-state show" and has credited the show's popularity to his"responsible storytelling," which was inspired by Clint Eastwood's 1992 film Unforgiven.
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