Wedbush adds Amazon to best ideas list, says core business is underappreciated

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The firm added Amazon its 'Best Ideas List,' which includes tech peers like Apple and Microsoft.

Despite Amazon's strong year-to-date gains, Wedbush thinks the company's core segment is underappreciated. The firm added Amazon its "Best Ideas List," which includes tech peers like Apple and Microsoft. Amazon has surged more than 60% this year, making it one of the best-performing stocks of 2023. The firm attributed the underappreciation to macroeconomic headwinds causing an e-commerce slowdown as well as margin compression.

mountain Amazon has climbed more than 60% the year. Wedbush now, however, thinks Amazon has turned a meaningful corner. "With comp issues fading and capacity utilization rising, Amazon's core business is now well positioned with an industry-leading fulfillment infrastructure that is delivering 4x as many same-day or next-orders in the U.S. versus 2019 against an improving backdrop for eCommerce as the secular shift online resumes," the note said.

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