NFL Kickoff calls the future of Bud Light's market share into question

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Bud light (BUD) sales are down over 26% from last year, causing their competitors, Coors and Miller Lite (TAP) to capitalize on its loss, gaining a combined 37% in sales from last year. Yahoo Finance's Josh Schafer, Brooke DiPalma, and Alexandra Canal break down the efforts from both companies to take over the beer market this season.

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It’s a source of tension that will be familiar to any couple with busy careers and young children. One half of the partnership works hard – but likes to play hard too. Downtime is ideally for drinking, dancing and having fun. The other, meanwhile, also puts in the hours at work, and, not unreasonably, wants the other parent to be around a bit more – maybe read a bedtime story once in a while, or be up for a bit of Netflix and chill at home rather than always out on the lash.

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