It's why when Swift first unveiled that her concert film was coming to the three major theaters — AMC, Regal and Cinemark — on Oct. 13, dozens of smaller theater chains sought to also showcase the film. It's also why Universal opted to, killing the short-lived hope for a Barbenheimer-type Exorswift double feature event.
AMC, in particular, needs this kind of revenue, as the company continues to spend more on film licensing costs and theater rentals than it makes in ticket and concession sales. In fact, the companythis year, having generated net income of just $8.6 million. "Concert films have seen outstanding results over the years, and now based on massive pre-sales across the country, it's clear that The Eras Tour will break new ground for the genre," said Michael O'Leary, CEO of the National Association of Theatre Owners. "We hope this will lead to even more concert films in theaters in the years to come."
The total number of theaters offering Swift's Eras Tour will not be available until about a week before the film is set for release. However, box office analysts expect it will be considered a wide release and could have as many locations as a blockbuster feature.
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